Over the past 20+ years, one of the most common challenges we’ve encountered is the gap between what clients believe they need and their actual usage. But what’s the cost of this mismatch?
For example, we used to hear things like, “We use 10,000 minutes a month” (166.66 hours)—which isn’t feasible in a 160-hour, four-week period. Today, it’s statements like, “We need 100GB for that smartphone user.” These assumptions often don’t reflect real usage.
In the wireless industry, where bills are notoriously hard to decipher and price plans feel like they’re written in a foreign language, it’s easy to see how perceived needs can overshadow reality.
So, what’s the cost of this misalignment? It’s not uncommon for us to uncover savings of $10–$20 per user, per month—simply by aligning plans with actual usage.
This is easier said than done as the correct plans take into account, device type, contracts, and data trends, but that is where we can come in to help.